What is the company?
Chrylser
Who is the target audience:
People who can drive (male, young adults)
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity and BA additude
How were camera shots and editing used to enhance the message?
They were showing around detroit to enhance their slogan "imported from detroit." They also had music by Eminem which was their celebrity in the commercial. They used short, quick shots to make the city look cool.
What is the slogan/message for the company?
"Imported from Detroit"
Was the message effective? Why or why not?
Yes, because it was targeted for young adult men and Eminem endorced that it was cool to drive these cars and that it would make you BA.
What is the company?
Volks Wagen
Who is the target audience:
Parents
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor and a well known figure (Darth Vader)
How were camera shots and editing used to enhance the message?
They were showing the little kid with short camera shots trying to use powers like darth vader.
What is the slogan/message for the company?
New Volks Wagen
Was the message effective? Why or why not?
Sort of, because it was cute and it was targeted more for parents because they can relate to how their kids may act. But there wasn't really a good slogan.
What is the company?
Chrylser
Who is the target audience:
People who can drive (male, young adults)
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity and BA additude
How were camera shots and editing used to enhance the message?
They were showing around detroit to enhance their slogan "imported from detroit." They also had music by Eminem which was their celebrity in the commercial. They used short, quick shots to make the city look cool.
What is the slogan/message for the company?
"Imported from Detroit"
Was the message effective? Why or why not?
Yes, because it was targeted for young adult men and Eminem endorced that it was cool to drive these cars and that it would make you BA.
What is the company?
Doritos
Who is the target audience:
College age kids
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
Very quick shots
What is the slogan/message for the company?
Didn't really have one
Was the message effective? Why or why not?
Yes, because it was funny
No comments:
Post a Comment